EXPERIENCIAH considers you a valued client, and our priority is to offer you exceptional stays and moments. Your complete satisfaction and trust are essential to us.

As part of our commitment to meet your expectations, we have implemented a Personal Data Protection Charter. This Charter formalizes our commitments to you and describes how EXPERIENCIAH uses the personal data concerning you.

SCOPE OF APPLICATION

In this Charter, "EXPERIENCIAH" refers to:

• The company EXPERIENCIAH SA, headquartered at the corner of Avenue Annakhil and Bd Addolb, Suncity Project, Building B, 4th floor, Rabat; and

• The subsidiaries and other companies affiliated with EXPERIENCIAH SA involved in hotel activities; and

• The hotels operated under any of the EXPERIENCIAH brands in Morocco.

WHAT PERSONAL DATA IS COLLECTED?

At various times, we may need to collect information about you and those accompanying you, including but not limited to:

• Contact details such as name, surname, phone number, email address.

• Personal information such as date of birth and nationality.

• Information about your children, such as their first name, date of birth, and age.

• Your credit card number for transactions and bookings.

• Identification document details, such as ID card, passport, or driver’s license.

• Your EXPERIENCIAH loyalty program membership number or another partner program, along with information on your activities within that program.

• Your arrival and departure dates.

• Your preferences and interests, such as smoking or non-smoking room, preferred floor, bedding type, preferences for printed media, cultural interests, food and drink preferences, etc.

• Your questions or comments during or after your stay at any EXPERIENCIAH establishment.

• Technical and location information generated by your use of our websites and applications.

WHEN IS YOUR PERSONAL DATA COLLECTED?

Personal data may be collected in various contexts, such as:

Hotel activities:

• Room reservation;

• Check-in and payment;

• Hotel stay and use of its services;

• Consumption of drinks or meals at the hotel bar or restaurant during your stay;

• Requests, complaints, and/or disputes.

Participation in marketing programs or events:

• Enrollment in loyalty programs;

• Responding to satisfaction surveys;

• Participation in online games or contests;

• Subscription to newsletters to receive offers and promotions by email.

Information transmitted by third parties:

• Tour operators, travel agencies (online or offline), booking systems via GDS, and others.

Internet activities:

• Connection to websites (IP address, cookies according to our cookie policy);

• Online data collection forms (online bookings, questionnaires, EXPERIENCIAH social media pages, login devices using your social media credentials, interactions with a chatbot).

CONDITIONS FOR THIRD-PARTY ACCESS TO YOUR PERSONAL DATA

EXPERIENCIAH operates through various hotels located in several cities across Morocco. This means we must share your personal data with recipients under certain conditions. For example, data related to your stays, preferences, satisfaction, and loyalty program may be shared among hotels operating under an EXPERIENCIAH brand to improve service quality and your experience.

You may object at any time to the sharing of this information by contacting the Personal Data Protection Department, whose contact details are provided in the "Your Rights" section.

Only those authorized within their respective responsibilities may receive information: internal staff authorized to process data and individuals or entities legally authorized to process it under legal provisions or contractual obligations, including the website host and the provider of the online booking solution.

Since the online booking provider is located outside Morocco, data transfer abroad takes place ensuring an adequate level of protection for your personal data in compliance with legislation on personal data transfers.

Finally, under local regulations, we may be required to transmit your information to local authorities if required by law.

COOKIES AND OTHER TRACKERS

EXPERIENCIAH uses cookies and other tracking tools on its websites to enhance your browsing experience, measure audience, and provide tailored content. For more information on these tools, please refer to our cookie policy by clicking the "Cookies" link at the bottom of our websites.

PROCESSING OPERATED IN ACCORDANCE WITH LAW NO. 09-08

To provide accurate information regarding the use of your personal data, the following table summarizes all data processing carried out, their purposes, data categories concerned, and any transfer of data outside the national territory, if applicable.

All processing listed below has been submitted to the CNDP (Moroccan Data Protection Authority) either by declaration or authorization. Personal data transferred abroad is for hosting, storage, or subcontracting various operational functions. These transfers have been authorized by the CNDP under the corresponding numbers where required:

YOUR RIGHTS

Under Law No. 09-08 promulgated by Dahir 1-09-15 on February 18, 2009, relating to the protection of individuals regarding the processing of personal data, you have the right to access, rectify, and object for legitimate reasons to the personal data concerning you. You can exercise these rights by sending an email to personaldata@experienciah.com or by mail to: Experienciah Hotels & Resorts, Corner of Avenue Annakhil and Bd Addolb, Suncity Project, Building B, 4th Floor, Rabat.

UPDATES

This Charter may be amended at any time to reflect changes in our practices or legal and regulatory requirements. You will be informed of any changes by email notification. It is your responsibility to consult the current version, especially before making any reservation at our establishments.